... the digital project was more important than any new road or building. In fact, according to World Internet Usage, the internet is used by about 2 billion people daily. The importance of digital connectivity to create resilient communities, is not a new issue, but the pandemic has seen digital connectivity move from a ‘nice to have’ to an ‘essential’ for everyone, and further highlighted pre- existing inequalities. Earlier I mentioned that two of the best ways to gain retention through communication is to be true to your brand and consistent. Is it accurately representing your brand and properly communicating to your target market? It also provides something in email format that can be easily shared with others. However there are some great benefits: •Reassurance - Having a new and reliable way of connecting to customers, suppliers and employees. This is certainly connecting, and is important for us all to do at times. Why is this important? Advanced connectivity raises the bar on network flexibility, making it possible to configure networks to fit different types of performance and availability requirements. When preparing to enter the world of social media, it’s important to determine the right platform for your company. You know the ones: Uber, Google, Apple, AirBnB, AliBaba. So, the how starts with the who. What are your competitive advantages (what makes you unique)? Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. By recognizing the need to separate connectivity from applications we have the opportunity to unleash the power of the marketplace that has served so very well in computing and in the Internet. As digital capabilities improve and connectivity becomes omnipresent, technology is poised to quickly and radically change nearly every sector of India’s economy. Digital connectivity increases productivity and growth. [Bob Frankston, 2002-01-29] As they develop advanced net… Importance of Network Security: Safety in the Digital World. Though Facebook is a great fit for most businesses, there are outliers that are more effective for key industries, such as Twitter, Pinterest, LinkedIn, Houzz, Instagram, and more. It’s the blend of digital tools and virtual support alongside hyper-local contact and local trusted people that is really making a huge difference. Not only is digital connectivity underpinning economic and social inclusion, widespread home working and technology adoption today—it will drive the economic recovery … With enterprises adding thousands or even millions of IoT devices to their networks, they are now able to stay connected to everything from the manufacturing floor to their … However, we feel that this recommendation plays a strong role in your growth strategy and is a foundational component. Take the Internet of Things (IoT), for example. Our on-staff copywriters specialize in developing communication strategies for clients and maintaining an active schedule on social media platforms, eNewsletters, blog articles, and more on their behalf through ghost writing. As digital technology continues to develop at great speed small businesses may find it hard to keep up with the latest products and how they relate to their industries. Yet, COVID-19 has also laid bare the state of digital exclusion, in terms of both access and skills, which continues to exacerbate inequalities in communities across the UK. Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and … Good Things Foundation has partnered with FutureDotNow to deliver the DevicesDotNow campaign, seeking to get devices and connectivity to those most vulnerable in society, and have got thousands of devices and digital skills support out to communities that need it most through community organisations. A £55 million investment in digital connectivity has been approved by leaders in the Swansea Bay City Region. The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. These circuits are generally referred to as programmable digital circuits(we will discuss about this in later chapters). The Made Smarter Review[1] found that slow internet connection speeds are a key barrier to industrial digital adoption, particularly amongst SMEs. 42% of small businesses viewed digital skills as being important to their future growth prospects. Whilst not unsurprising after two decades of working in digital inclusion, statistics like these are still a stark reminder of the work needed to be done. We need businesses, government, local authorities, communities and individuals to work together to truly bridge this digital divide, and we can not afford to go back to “business as usual”. • Optimisation- The time and cost savings an internet connection can bring to business operations. So today we are going to look at the importance of this endeavor, and offer a solution for those who have trouble finding the time to communicate in the digital world. Digital Connectivity for Industry is the decisive factor for anyone who wants to fully exploit the opportunities of digitalization. Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. “Regional businesses need to be able to fully harness the advantages of new technology to overcome physical distance from markets. As the internet grows and computer networks become bigger, data integrity has become one of the most important aspects for … The annual digital inclusion stats came out last week; the 2020 Lloyd’s Consumer Digital Index shows that an estimated 9 million people cannot use the internet and their device by themselves, and 11.7 million lack the essential digital skills for life. One of the most important aspects of client retention is consistency – in your customer service, in the value of your product, and in your communication. We have long-called for a 100% digitally included nation, and I believe that this is vital for recovery. COVID-19 has made it clear that being able to connect digitally is an essential, not a luxury – it is a need to have, not a nice to have. As you begin to communicate, it’s important to realize the shift in consumers’ decision making process. A particular subset of digital interaction, online dating, is now the second most common way to meet someone. Many questions are likely to be discussed in the aftermath of the pandemic, about the role of communities and how we rebuild economically and socially as a nation. In 2018, the ROBO Economy published a report stating that “82% of smartphone users consult their phones on purchases they are about to make in-store and 45% read reviews before making a purchase.”*. I believe in a community network led model and are proud of the way we work with our community partners and what we have achieved. Why is digital connectivity important for communities during and beyond COVID-19? It allows the market to become familiar with who you are, which allows them to better understand how you can fit into their life and also how you can fit into the lives of their friends or colleagues (think referrals). Healthcare is another field greatly affected by the advent of the Internet. According to a World Bank estimate, increasing the percentage of the total population connected to the internet from 48 to 75 per cent would add US$2 trillion dollars per year to world GDP and help create 140 million jobs. Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. In almost two decades of working in digital inclusion, there have been things that have shocked me in the last two months. Highly Flexible : In digital circuits, with the help of the software associated with the underlying digital circuit we can easily change the functionality of the digital circuit without changing the actual circuit. 4. Incidentally, it is the connectivity of a building that will actually drive this flexibility in the future of work. Improvements in online connectivity and communication technology allow physicians much greater … Without digital communication … For example, transport connectivity allows businesses to move their goods to markets and allows individuals to access employment opportunities. ... Small business owners and their employees can lack digital skills. This means managing your transition to a digitally driven … In the modern world, this is increasingly important, as the Internet and digital technology is slowly becoming an essential component of … For example, transport connectivity allows businesses to move their goods to markets and allows individuals to access employment opportunities. We need to find a way to maintain the motivation, trust, community spirit and sense of togetherness after this crisis, whilst reassessing our outlook on society’s digital skills and how we embed digital inclusion – this is where the real challenge lies. Connectivity is vital for the digital economy and how p e ople access content, products and services. Internet access has a huge impact on businesses, allowing employees to work remotely from home and communicate more efficiently. As mobile communications … The future is about connectivity. Communities are a powerful force in challenging social inequalities, and now it is clearer than ever that digital exclusion is social exclusion. Once a month, it’s important to gather your thoughts together and be a bit more formal in your communication strategy by sending out an eNewsletter. The digital age has imposed several challenges to the organization’s logistics systems and their supply chain management (SCM) [1, 2].In this new context, digital supply chains [] are fundamental to organizations that seek to achieve efficient processes, create business value, and gain a competitive advantage in a sustainable approach.This environment has given rise to new methods … Those websites could be digital marketplaces, e-procurement, or supply chain hubs. The Government vision is for gigabit-capable connectivity to every home and business by 2025 and 5G to the majority of the UK by 2027. Working almost invisibly, it provides the connections you need between all objects, systems, and applications. Not everyone has experienced lockdown equally. Your impact will be diluted if you continually start and stop – commit to your strategy, set a schedule, and don’t sway from it. I was surprised how a key barrier to being an internet user – motivation and relevance – has been swept aside due to the crisis, with many people now understanding why they need the internet, and many of them not having the money to be included. Here are a few digital platforms to get you started: According to Google, content is king, which means having fresh content on your blog pays huge dividends for your website ranking. If you would like assistance in your communication strategy, contact us at hey@mandr-group.com. 29 June. Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. Like most websites, www.localtrust.org.uk and www.biglocalcommunity.org.uk use “cookies” to administer content to their visitors. We’ve made quite a few recommendations here, and it’s not always easy to find the time to work on your business, especially if you’re the main person tasked with working in your business. Healthcare is another field greatly affected by the advent of the Internet. Yes, being digitally connected means someone can connect to the internet and has the skills to use it, but digital connectivity is also the social connection that can be gained from digital technology. This is a world in which high-speed Internet access should be available to us all, wherever we are, regardless of demographics, occupation or geography. But, in this time of uncertainty, these things are more easily available to those who have the means to do so online, excluding a large number of people and creating additional barriers at the worst possible time. ... the digital project was more important than any new road or building. Two of the most important platforms for your communication, as we’ll see later, are your website and social media. People who are facing financial uncertainty have been able to apply for universal credit and apply for jobs online to ensure a degree of stability in their income. Two important aspects of digital communication are: Remain true to your company’s vision and purpose Be consistent (in your message and in your frequency) As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. Expanding digital connectivity will accelerate economic growth. EE, through its Business Apps and 4GEE high-speed broadband, is using connectivity to transform businesses into more flexible, mobile, reliable and innovative organisations. With the increasing reliance on technology, it is becoming more and more essential to secure every aspect of online information and data. We are actually still in the early stages when it comes to our entire population being connected. If you feel confident in your understanding of who your clients are, the how will be a lot easier. Every company is now a technology company! Who is your target market and ideal client? I just explained the value of being consistent, and I can’t emphasize that enough. One thing that is beyond doubt is that communities have played a vital role across the UK in the response to this pandemic, with uptake in community self-organising and volunteering and many positive stories being reported up and down the UK. Take some time to evaluate your current messaging – what is your vision or mission statement? Your clients are your most valuable asset in both sustaining and growing your business, and you want to stay on their mind as much as possible. Three Reasons Why Digital Transformation is Important. Take the Internet of Things (IoT), for example. today’s world of digital connectivity these strategies re main important, however the tools required implementing the strategies may be different from those available in the e-commerce era. So, B2B digital connectivity is B2B sales through digital portals. Before you can begin communicating, you first have to know who you are as a company; otherwise your message will fail to make an impact. Establishes you as an authority within your industry, Has immeasurable value for your online presence (think SEO), Remain true to your company’s vision and purpose, Be consistent (in your message and in your frequency). In March 2020, as a society, we rapidly accelerated the shift to digital ways of working, socialising and accessing key information, but this is not the experience for all. Digital literacy is essentially the ability to understand and make use of digital technologies. Two important aspects of digital communication are: As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. Improvements in online connectivity and communication technology allow physicians much greater access to medical resources. Connectivity: What it is and why it is so important. Last month we took a look at all the different social media platforms and discussed how to find the right platform for your business. Connectivity is Key As such, there has never been a greater need for seamless connectivity. What are the key findings from the … ONS data tells us that 1.9 million households do not have access to the internet, and we know from our community partners that people are having to make decisions between buying food or data. Sign up to our monthly newsletter to stay up to date with all things Local Trust, Local Trust is a charitable company limited by guarantee, ONS data tells us that 1.9 million households do not have access to the internet. This allows you to discuss a variety of topics, such as a new resource or product, an informative article, or even company news. “Improving digital connectivity is particularly important for businesses located in our regions and is a vital foundation for catalysing further economic development opportunities. The simple answer is as much as possible. But digital communication goes beyond social media and looks at the content you create for your website and eNewsletter as well. Links within and between regions are fundamental for facilitating economic growth. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy. With enterprises adding thousands or even millions of IoT devices to their networks, they are now able to stay connected to everything from the manufacturing floor to their customers. Ahead of our event exploring this question, Helen Milner , CEO of the Good Things Foundation shares her thoughts on how digital connectivity is important for communities during COVID-19 and beyond. This caused me to think about connectivity, and how important it is for everyone. This vision is ambitious – and it is achievable – but only with a concerted effort. The two most important words in your business communication dictionary should be retention and referral. Most people all around the globe use digital. The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. Writing monthly articles also helps to create online resources and establish you as an authority to those who are visiting your website. In this days and age, digital communication has become indispensable. The connectivity and services built by information capitalists have become too important to be left any longer without public participation in determining the rules they follow. People with health conditions have been able to connect with their healthcare providers to get accurate advice and arrange prescriptions online. Network management frameworks are increasingly allowing companies to dynamically configure and control network resources through software. Connectivity is becoming more and more important for businesses of all sizes. Remaining true to your company’s vision, purpose, and brand is vital in your communication. We start with the why because if you don’t connect with the reason or purpose behind a recommendation, you’re unlikely to engage in the practice, and we believe communication is one of your most important practices. An important part of developing any relationship is creating trust between both parties. This can seem daunting, but creating and maintaining a strategy will help keep you on track. But, take a step back, and also evaluate your overall website – is it conveying your message? The first step actually poses another question – who. From the beginning of the coronavirus crisis, issues of digital exclusion, lack of skills and the challenges of internet affordability has never been more apparent, with countless stories of the realities of data poverty being heard across our network and beyond. But connections can also be as simple as my walk. However, one has to consider the physical built environment when looking for ways to improve the digital one. Most of the darlings of Wall Street and the business media own few assets. Our marketing management services ensure someone is consistently and accurately communicating your brand to your target market. If you’re ready to establish a communication strategy but can’t find the time in your schedule to create or maintain it, we would love to help you out. “Digital connectivity” means that companies offer products on websites. You should place your company in front of your market every chance you get, but only if you can provide a superior message – think quality and quantity, not one or the other. Whilst the human desire for social connection has been the most significant benefit that people have gained from digital connectivity, there are many other things that people offline are excluded from during this pandemic. Essays. Connectivity is the linchpin to a number of today’s most significant digital transformation initiatives. Here are 4 reasons effective communication matters: Now that we’ve briefly touched on the why, the next question is how – if you are ready to get started, where do you begin? Register to attend our event on this topic, hosted by Local Trust in partnership with Good Things Foundation. Cyber-security concerns This field is for validation purposes and should be left unchanged. Not only is digital connectivity underpinning economic and social inclusion, widespread home working and technology adoption today—it will drive the economic recovery … Introduction On 9 June, Good Things Foundation and Local Trust partnered to co-host an online panel discussion on the question of “Why is digital connectivity important for communities Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and services. 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